Lifeline Critical Care Transport Incorporates 365 Air Medical On-Demand Software

Boardman, OH, April 29, 2008 -- After several months of trial testing, LifeLine Critical Care Transport, based at Clarian Health in Indianapolis, IN, has implemented 365 Air Medical™ on-demand software for its crew members.

The customizable software from ThinkThroughTools is designed to help Air Medical Transport programs like LifeLine increase Safety, AMRM (Air Medical Resource Management), Customer-Centricity, Outreach Effectiveness and Referral Development. The software suite includes: 365 CriticalCUSTOMERCare™ (365 CCC), 365 Safety AMRM™, 365 AOLS™ (Advanced Outreach Life Support) and 365 OutreachU™.

This suite serves as a key recurrent training process for staff, according to Rich Obertots, CEO of ThinkThroughTools. Crew members are provided learning lessons, scenarios and quizzes related to their duties. The process, intended to be part of the daily culture and operations, takes less than 10 minutes to complete and is integrated into each shift brief to assure daily consistency.

LifeLine, whose aviation vendor is Texas-based OMNIFLIGHT, was one of three U.S. based programs pre-selected and provided special preference by ThinkThroughTools to help use, evaluate and adapt the initial version of the software during trial testing in 2007.

"Based on the experience that I have had with Rich over the years, and the work that he did with our marketing and outreach efforts, I felt it was a good product and a good tool to augment what we're doing with our transport services," said Steve Johnson, Director of Business Development for Clarian Health. "I was pretty excited that Rich wanted to choose our organization as a potential trial site. It made us feel good that he trusted our assessment of it over anyone else he could have chosen."

Johnson said that there were two features that attracted LifeLine to 365.

"One was the format and the technology--available 24/7--which is essential in a healthcare environment," he said. "The second piece to that was the reputation of some of the other products and service that we have accessed through Rich and his company over the years."
ThinkThroughTools is working aggressively to include content that includes rotor wing, fixed wing and ground and content that links to accreditation standards. Although 365 testing is sufficiently complete, ThinkThroughTools plans to continue making modifications and using LifeLine as one of the primary innovation sites for the new iterations.

"LifeLine was extremely helpful to provide us with input and we look forward to continuing that process with them now that they have integrated 365 with their crew," said Obertots. "In addition to Steve, I also want to thank their Project Coordinator, Lynda Branham and all the LifeLine staff who helped during the trial and pre-implementation phase. We couldn’t have effectively developed our 365 Air Medical™ platforms if we didn’t have complete candor and authentic feedback from them during the trials on what worked and what was challenging. We will continue to rely on LifeLine Critical Care Transport’s engagement and ideas for improvement to set new industry standards – especially in daily Safety and AMRM performance and accountability."

About ThinkThroughTools: ThinkThroughTools is a professional services firm that provides outreach services and on-demand software for leading Air Medical Transport providers. Their primary focus is designing, implementing, managing and improving outreach operating systems. Their primary aim is to enable clients to safely generate sustainable medically necessary and appropriate flight requests. For more information, visit www.ThinkThroughTools.com.