Coming next month, ThinkThroughTools will
unveil its OutreachU™ for all crews and outreach practitioners.
With eight years of focus in air medical transport outreach and 30-plus years of
experience and knowledge in the EMS and healthcare industries, ThinkThroughTools
is combining all of its current content under OutreachU™ to focus on
high-engagement outreach principles, techniques and tools that produce
high-yield outcomes.
Since air medical transport organizations are becoming more reliant on utilizing
effective outreach systems and professionals to engage customers, members,
stakeholders and the community, OutreachU™ will provide a unified body of
knowledge, standardized curriculum, professional standards and practices for
outreach practitioners. As a result, ThinkThroughTools' goal is for OutreachU™
to help organizations develop more robust outreach operating systems.
"In today’s increasingly competitive market space, outreach is more important
than ever to engage your four categories of customers and the communities you
serve," said Rich Obertots, CEO of ThinkThroughTools. "Anyone who truly knows
the inner workings of most air medical transport programs – realizes the
overwhelming lack of systemization of outreach. As competition and compression
continue to increase and overall air medical operating costs skyrocket – ‘top
lines’ have to increase. Intensive and highly systematized outreach is the most
rapid and sustainable action needed. When one looks at any other industry – when
competition and compression are high – sales, marketing and customer centric
efforts are where energies and investments go. Although cost cutting is prudent
– it cannot rival the velocity and positive bottom-line impact of vastly
increased sales or – in air medical transport – increased flight requests and
safely completed patient loaded missions. OutreachU™ is geared to achieve such
high-yield and sustainable outcomes."
In addition to offering OutreachU™ courses and other related programs in-person
at your site, they will also be available in a number of platforms, including
real-time interactive video conferencing, podcasts and video-on-demand (VODcast).
Of course, the focus of ThinkThroughTools remains the same: to design,
implement, manage and improve your outreach operating systems.
To officially launch this endeavor, beginning in June, ThinkThroughTools will
provide outreach practitioners with engaging and humorous OutreachU™ VODcasts—from
discussions between ThinkThroughTools' staff and industry leaders to original
songs and other creative media that are paired with insights and tips from
ThinkThroughTools’ experts.
On a weekly basis, ThinkThroughTools will continue podcasting entertaining,
engaging and educating downloadable podcasts for air medical professionals and
outreach practitioners on the go.
