In this 3 minute video:
what committed and successful clients have to say about why working with ThinkThroughTools worked. + One Module segment from Flight Request Stimulator on-line
WE TEACH OUTREACH
Earn the Healthcare Outreach Practitioner Level I Credential
Excerpt from THE BOOK OF OUTREACH for AIR MEDICAL TRANSPORT; How to Grow Flight Requests by Astonishing the Right Customers Consistently
YOU ARE CHANGING A BASE LOCATION. Many individuals in your new location will be delighted and excited. Great. But - are you making sure to Outreach to those you are leaving that have trusted you and have been accustomed to you being in their community?
This is the same as "Break Up Syndrome." It's emotionally hard on many - especially the LOYALS at the place/area that's changing - some feel betrayed – “You broke up with me (us).” It can even be like a death............ as always - person to person react differently.
Going back to one of the OutreachU mantras; ALWAYS BE INCREASING CERTAINTY
For those you are Outreaching to - in the area you are departing.............. communicate the theme:
"Some Things Change - Some Things Stay the Same.”
Be 100% truthful and accurate1. Create a simple graphic - Title "Some Things Change - Some Things Stay the Same"2. Two columns3. Left column - What is Changing - (Your base and the "ballpark" of time IF YOUR ROTORCRAFT WERE AT ITS BASE.)4. Then a note that your flight program is a DYNAMIC SYSTEM - often the rotorcraft that responds will not be sitting at the base or it will respond from another location (e.g., in transit from a previous flight) or another - of many – of your FLEET - will respond.5. Right Colum - list ALL THAT STAYS THE SAME - the crewmembers, the comm center, the aircraft, the equipment, our commitment to you, the ongoing Outreach education we provide, (as much as you want to list)6. Help them with Rational Elements - and Emotional ElementsVerbally you can have "Talking Points" about the WHY. Just be careful - check with leadership about what Outreachers and the staff say.
TELL THE TRUTH. Print up a simple card or list for all staff to have for talking points - etc. Keep consistent - keep truthful - only reveal what is necessary to reveal.
“We moved our base - because (here).” short and sweet.
And keep focusing on how very little will be different. "These facts will not change."
Your Marketing Director I am sure can craft "copy" (statements) on this.
Keep all staff reading and playing from the same sheet of music. In time - most individuals will adjust and be okay.
For the new base - the classic "All Out" "We're In Town" .... mission metrics - keep to the facts - and do this being mindful of the area you departed. THE FACTS ARE ALMOST THE SAME. Just a little favorable for the new location. "We moved here because (rationale)."
Be sure to balance this. The customers you departed will get this information - be truthful - the list of "What's Changed" - "What's the Same" needs to be consistent. For the new folks - "Oh - if our aircraft is at the base - we're a little closer"
In all you communicate YOU MUST MAINTAIN "(Program Name Here) is a Dynamic System" "Our Aircraft are Moving a Lot" "We Will Always Strive to Send You the One Most Appropriate and Most Rapidly to Get To You".
Create a template - FOCUS ON WHAT IS CERTAIN AND HOW LITTLE IS CHANGING to maintain trust with those "of loss" and those that have "A New Base in Town".............. keep a balance - INCREASE CERTAINTY FOR BOTH!
Going back to one of the OutreachU mantras; ALWAYS BE INCREASING CERTAINTY
For those you are Outreaching to - in the area you are departing.............. communicate the theme:
"Some Things Change - Some Things Stay the Same.”
Be 100% truthful and accurate1. Create a simple graphic - Title "Some Things Change - Some Things Stay the Same"2. Two columns3. Left column - What is Changing - (Your base and the "ballpark" of time IF YOUR ROTORCRAFT WERE AT ITS BASE.)4. Then a note that your flight program is a DYNAMIC SYSTEM - often the rotorcraft that responds will not be sitting at the base or it will respond from another location (e.g., in transit from a previous flight) or another - of many – of your FLEET - will respond.5. Right Colum - list ALL THAT STAYS THE SAME - the crewmembers, the comm center, the aircraft, the equipment, our commitment to you, the ongoing Outreach education we provide, (as much as you want to list)6. Help them with Rational Elements - and Emotional ElementsVerbally you can have "Talking Points" about the WHY. Just be careful - check with leadership about what Outreachers and the staff say.
TELL THE TRUTH. Print up a simple card or list for all staff to have for talking points - etc. Keep consistent - keep truthful - only reveal what is necessary to reveal.
“We moved our base - because (here).” short and sweet.
And keep focusing on how very little will be different. "These facts will not change."
Your Marketing Director I am sure can craft "copy" (statements) on this.
Keep all staff reading and playing from the same sheet of music. In time - most individuals will adjust and be okay.
For the new base - the classic "All Out" "We're In Town" .... mission metrics - keep to the facts - and do this being mindful of the area you departed. THE FACTS ARE ALMOST THE SAME. Just a little favorable for the new location. "We moved here because (rationale)."
Be sure to balance this. The customers you departed will get this information - be truthful - the list of "What's Changed" - "What's the Same" needs to be consistent. For the new folks - "Oh - if our aircraft is at the base - we're a little closer"
In all you communicate YOU MUST MAINTAIN "(Program Name Here) is a Dynamic System" "Our Aircraft are Moving a Lot" "We Will Always Strive to Send You the One Most Appropriate and Most Rapidly to Get To You".
Create a template - FOCUS ON WHAT IS CERTAIN AND HOW LITTLE IS CHANGING to maintain trust with those "of loss" and those that have "A New Base in Town".............. keep a balance - INCREASE CERTAINTY FOR BOTH!
Recent Articles in Healthcare Business Today
Select the Healthcare Business Today logo to the right to read the most recent article by Rich Obertots, CEO of ThinkThroughTools, LLC & OutreachU, ltd.
we will help you
With the Six-Stage Outreach Sequence
Have you fully systematized your six-stage Outreach sequence to increase the selectivity and volume of your medically necessary and appropriate flights? Do you have each of the six Outreach stages operating at high performance levels? We can help you - if you truly desire to be helped and are willing to commit to the work required. We've done it time and time again for more than 26 years. The six-stage Outreach sequence works, if it is applied correctly and relentlessly.
WHY choose us
Our Outreach Competencies
Outreach Operating Systems Architecture
To effectively and consistently stimulate sufficient flight requests there are 10 Essential Outreach Operating System Elements required. We invented the architecture for Air Medical Transport. It works.
Flight Request Stimulator / Outreach Training
We offer CIL (Continuous Impact Learning) that synchronizes on-line and place-based OutreachU and Flight Request Stimulator training for employees in every function. This is necessary for your success. It works.
Outreach Mentoring & Advising Wisdom
With our lead Outreach advisors and educators having been involved in Air Medical Transport, EMS and hospital systems for more than 46 years (each) throughout our nation and abroad, we have the wisdom and experience to advise, mentor, problem-solve and innovate. It works.
HEALTHCARE OUTREACH PRACTITIONER ™
ThinkThroughTools, LLC & OutreachU, ltd. Launch 2025 HEALTHCARE OUTREACH PRACTITIONER ™ On-Line Learning Course & Credential
The Healthcare Outreach Practitioner Level I ™ (HOP I ™) has been launched at CareFlite based in Irving, Texas following more than a year's training with the CareFlite Outreach Lead Team (COLT).
The is the first cohort in the USA, as of FEB 2025. Congratulations COLT!
There are four levels of competency to this credential. These correspond with Bloom’s Taxonomy of the Cognitive Domains.
Healthcare Outreach Practitioner LEVEL I ™ (HOP I ™)Earning this credential requires evidence at the basic level; proof of knowledge and understanding of the core seven principles of OutreachU. The individual has passed the 70 question Level I exam achieving a 100% score and has demonstrated understanding of the basic level doctrine.
Healthcare Outreach Practitioner LEVEL II ™ (HOP II ™)This credential includes Level I and also evidence that the individual can correctly and consistently EXECUTE and APPLY all seven core OutreachU principles. LEVEL II is the most impactful and difficult to earn credential as it verifies empirically the ability to put OutreachU principles, methods and tactics in consistent and correct action.
Individuals are observed, their Salesforce documentation consistency and accuracy is evaluated (AI assisted) and they are scrutinized intensely for empirical proof of their commitment to proper and relentless execution on the 7 core OutreachU doctrine.A large portion of data evaluated for this credential is accountability-based.
Confidential assessments are provided to OutreachU, ltd. by the candidate's HOP Level I peers, the candidate's customers, and the candidate's immediate supervisors.
Healthcare Outreach Practitioner LEVEL III ™ (HOP III ™)This credential includes Level I and Level II and also provides evidence that the individual can correctly and consistently instruct and mentor all seven core OutreachU principles.
Healthcare Outreach Practitioner LEVEL IV ™ (HOP IV ™)This credential includes Levels I, II and III and provides evidence that the individual can correctly and consistently instruct and mentor individuals to earn the Level III credential. Often referred to as a "Train the Trainer" course.
Healthcare Outreach Practitioner LEVEL II ™ (HOP II ™)This credential includes Level I and also evidence that the individual can correctly and consistently EXECUTE and APPLY all seven core OutreachU principles. LEVEL II is the most impactful and difficult to earn credential as it verifies empirically the ability to put OutreachU principles, methods and tactics in consistent and correct action.
Individuals are observed, their Salesforce documentation consistency and accuracy is evaluated (AI assisted) and they are scrutinized intensely for empirical proof of their commitment to proper and relentless execution on the 7 core OutreachU doctrine.A large portion of data evaluated for this credential is accountability-based.
Confidential assessments are provided to OutreachU, ltd. by the candidate's HOP Level I peers, the candidate's customers, and the candidate's immediate supervisors.
Healthcare Outreach Practitioner LEVEL III ™ (HOP III ™)This credential includes Level I and Level II and also provides evidence that the individual can correctly and consistently instruct and mentor all seven core OutreachU principles.
Healthcare Outreach Practitioner LEVEL IV ™ (HOP IV ™)This credential includes Levels I, II and III and provides evidence that the individual can correctly and consistently instruct and mentor individuals to earn the Level III credential. Often referred to as a "Train the Trainer" course.
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HOP TO IT ®
THE BOOK OF OUTREACH FOR HEALTHCARE; How to GROW REVENUE by Astonishing the Right Customers Consistently
Enter your e-mail address to earn a "First Release Notice" special pricing code (and, get the book before your competitors - or better yet, your boss.) Publication date target October 2025.
need outreach help TO EARN & STIMULATE more flight requests ?
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FIRST PRINCIPLES First Principles is a concept often used in philosophy, science, and problem-solving. It refers to breaking down complex ideas or systems into their most basic, foundational truths and then reasoning up from there to build new knowledge or solve problems. The idea is commonly attributed to Aristotle, who described first principles as the "first basis from which a thing is known."
Key Aspects of First Principles:1. Fundamental Building Blocks:o These are the most basic assumptions or facts that cannot be deduced from any other premise.o Everything else in the system is built upon these foundational truths.2. Reductionist Approach:o To apply first principles thinking, a problem or concept is deconstructed into its simplest components, stripping away assumptions, analogies, or inherited ways of thinking.3. Innovative Applications:o By understanding and rethinking from the ground up, first principles allow individuals to innovate rather than rely on traditional methods or "best practices."Examples of First Principles Thinking:1. Elon Musk:o Musk uses this approach in business and technology. For instance, in developing SpaceX rockets, he analyzed the raw materials needed to build rockets instead of buying pre-made systems, drastically reducing costs.2. Scientific Method:o In science, the method starts with self-evident truths or experimentally proven axioms (e.g., laws of physics).3. Philosophy and Logic:o René Descartes' famous statement, "I think, therefore I am," is an example of deducing knowledge from an undeniable first principle.Benefits of First Principles Thinking:• Encourages creativity and innovation by bypassing traditional constraints.• Helps solve complex problems by addressing root causes rather than symptoms.• Facilitates better decision-making by grounding strategies in fundamental truths.Steps to Apply First Principles:1. Identify the Problem:o Clearly define what you are trying to understand or solve.2. Deconstruct Assumptions:o Question everything and break the problem into its most basic elements.3. Build New Solutions:o Use the foundational truths to create or reassemble innovative solutions.This approach can be transformative in fields ranging from engineering, entrepreneurship, and Outreach to personal problem-solving and learning.
Key Aspects of First Principles:1. Fundamental Building Blocks:o These are the most basic assumptions or facts that cannot be deduced from any other premise.o Everything else in the system is built upon these foundational truths.2. Reductionist Approach:o To apply first principles thinking, a problem or concept is deconstructed into its simplest components, stripping away assumptions, analogies, or inherited ways of thinking.3. Innovative Applications:o By understanding and rethinking from the ground up, first principles allow individuals to innovate rather than rely on traditional methods or "best practices."Examples of First Principles Thinking:1. Elon Musk:o Musk uses this approach in business and technology. For instance, in developing SpaceX rockets, he analyzed the raw materials needed to build rockets instead of buying pre-made systems, drastically reducing costs.2. Scientific Method:o In science, the method starts with self-evident truths or experimentally proven axioms (e.g., laws of physics).3. Philosophy and Logic:o René Descartes' famous statement, "I think, therefore I am," is an example of deducing knowledge from an undeniable first principle.Benefits of First Principles Thinking:• Encourages creativity and innovation by bypassing traditional constraints.• Helps solve complex problems by addressing root causes rather than symptoms.• Facilitates better decision-making by grounding strategies in fundamental truths.Steps to Apply First Principles:1. Identify the Problem:o Clearly define what you are trying to understand or solve.2. Deconstruct Assumptions:o Question everything and break the problem into its most basic elements.3. Build New Solutions:o Use the foundational truths to create or reassemble innovative solutions.This approach can be transformative in fields ranging from engineering, entrepreneurship, and Outreach to personal problem-solving and learning.
Rich Obertots articles in Healthcare Business Today